Streets of Summer
From July 5 – July 26, 2025, Flash Forward Creative partnered with The Streets of Tanasbourne to launch the center’s first-ever Summer Scavenger Hunt event. As the very first experiential activation created with Flash Forward Creative, this event was designed to introduce a new style of on-site engagement for families, build awareness, and establish a foundation for future programming.
Our Event Objectives
• Increase onsite family engagement
• Encourage guests to visit multiple retailers
• Strengthen community interaction and connection
• Create meaningful marketing impact
• Establish baseline participation to build future events from
Two participants ordering from Fifty Licks Ice Cream.
Event Participation & Experience
Over the three-week activation, more than 40 families participated, and 20 retailers across the property joined the experience. Because this was a completely new event for the property and the first created with Flash Forward Creative, participation served as an important pilot baseline. As is common with first-year experiential activations, awareness builds over time, participation grows with repeat exposure, and community familiarity strengthens with each returning year. Despite being a brand-new concept for guests, the event successfully introduced families to a fresh experience and paved the way for expansion in future seasons.
The participating retailers handed out scavenger hunt cards, and guests traveled from store to store finding items to cross off while also discovering retailers they may have never visited before.
To enhance the experience, the event also featured food truck vendors, a live DJ, and a face painter, which created a lively, family-friendly festival atmosphere. These additions encouraged families to stay onsite longer, increased energy throughout the center, and supported an engaging community environment.
One of our team members ordering from Bondi Bowls.
Results & Impact
• 721% increase in social media engagement
• 22,000 additional views compared to the previous month
• 35 new organic followers gained during the campaign period
While onsite participation reflected first-year awareness levels, digital performance demonstrated strong community interest and positive response to the concept. Retailers also reported greater interaction with guests, exposure to new visitors, and increased energy across the property.
The mall’s beautiful plaza fountain.
Flash Forward Creative Support
Flash Forward Creative led strategy development, retailer coordination, guest experience design, on-site execution, promotional support, and post-event reporting. This first-year activation successfully established a new experiential platform for the property and created a foundation for future growth.
Flash Forward Creative was also onsite on the day of the event to oversee activation, support retailers, manage logistics, and ensure a smooth and successful guest experience.
Flash Forward Creative — Experiential Marketing • Events • Social Strategy
Email: elizabeth@flashforwardcreative.com